<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://nickburns.tv/</loc>
    <lastmod>2026-09-26</lastmod>
  </url>
  <url>
    <loc>https://nickburns.tv/episodes</loc>
    <lastmod>2026-09-26</lastmod>
  </url>
  <url>
    <loc>https://nickburns.tv/moments</loc>
    <lastmod>2026-09-26</lastmod>
  </url>
  <url>
    <loc>https://nickburns.tv/episode/ep011-all-or-nothing</loc>
    <lastmod>2026-09-25</lastmod>
    <video:video>
      <video:thumbnail_loc>https://nickburns.tv/media/og/ep011-all-or-nothing.jpg?v=2026-09-26</video:thumbnail_loc>
      <video:title>Why High Performers Go All In for 6 Weeks, Then Quit for 4 Months</video:title>
      <video:description>The trait that made you successful in your career is the same one wrecking your health. Nick sees it again and again with executives and high performers: a light switch with no dimmer, where 100 percent is a win and 70 percent registers as a loss. One missed Tuesday workout becomes a written-off week, and six weeks of going extreme turns into four months of nothing. It isn&apos;t a discipline problem. It&apos;s wiring, and wiring can be rewired. Nick shares his own version, from 270 pounds before the Army to 25 pounds gained traveling for Deloitte, and why going all in overnight didn&apos;t work. The fix comes from agile: instead of a 90-day plan that breaks the first week you travel, run two-week sprints. Pick one or two things, run them, do a five-minute retro, and go again. Failure becomes feedback instead of identity.</video:description>
      <video:player_loc>https://www.youtube.com/embed/5qZTjQd0tjM</video:player_loc>
      <video:duration>1508</video:duration>
      <video:publication_date>2026-09-25T10:20:08-07:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Mindset &amp; Discipline</video:tag>
      <video:tag>Systems</video:tag>
      <video:tag>Energy Executives</video:tag>
    </video:video>
  </url>
  <url>
    <loc>https://nickburns.tv/episode/ep010-matt-bachtel</loc>
    <lastmod>2026-09-14</lastmod>
    <video:video>
      <video:thumbnail_loc>https://nickburns.tv/media/og/ep010-matt-bachtel.jpg?v=2026-09-26</video:thumbnail_loc>
      <video:title>6 Kids, 26-Year Business, Constant Travel — How Matt Finally Fixed His Health</video:title>
      <video:description>Matt Bachtel runs a 26-year-old excavating company in Massillon, Ohio, has six kids and is on the road more weeks than he&apos;s home. He could outwork almost anyone on a job site, but when he moved from the field to the office, the discipline disappeared from his plate and his workouts. Twice he lost 30 pounds. Twice it came back. Matt explains what finally stuck: a 4:45 to 6:45 AM window that is non-negotiable, moving every meeting an hour later so the workout never loses, body-weight Tabatas in hotel rooms, and a nine-day trip in the middle of nowhere where he still trained. Down 22 pounds and counting, he talks about leading his company with more confidence, changing what the whole friend group eats at tailgates, and why every leader needs someone to report to.</video:description>
      <video:player_loc>https://www.youtube.com/embed/YvssK3a2eQo</video:player_loc>
      <video:duration>1309</video:duration>
      <video:publication_date>2026-09-14T06:59:32-07:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Weight Loss</video:tag>
      <video:tag>Systems</video:tag>
      <video:tag>Training</video:tag>
    </video:video>
  </url>
  <url>
    <loc>https://nickburns.tv/episode/ep009-gareth-young</loc>
    <lastmod>2026-07-28</lastmod>
    <video:video>
      <video:thumbnail_loc>https://nickburns.tv/media/og/ep009-gareth-young.jpg?v=2026-09-26</video:thumbnail_loc>
      <video:title>20 Advil a Day for 16 Years. Gone in Five Weeks.</video:title>
      <video:description>Gareth Young is Senior Vice President of US Operations at EnerCorp, a technology company that does flowback, and a 13-year veteran of the business. He left high school at 138 pounds, the hard gainer reading Muscle &amp; Fitness behind a health food store counter. A car wreck in his early 20s left him with herniated discs in his neck. Every surgeon wanted to fuse it. Instead he flew to Tijuana for a stem cell procedure, spent five weeks where nothing improved, and then, at week five, everything turned. Nick and Gareth also get into &quot;you either have discipline or you&apos;ll get disciplined&quot;, raising daughters with a healthy body image, the cinnamon-roll workout math, and how EnerCorp built a culture where the shop guys win dead-hang contests.</video:description>
      <video:player_loc>https://www.youtube.com/embed/TVRei912hPc</video:player_loc>
      <video:duration>2412</video:duration>
      <video:publication_date>2026-07-28T06:00:17-07:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Energy Executives</video:tag>
      <video:tag>Training</video:tag>
      <video:tag>Mindset &amp; Discipline</video:tag>
    </video:video>
  </url>
  <url>
    <loc>https://nickburns.tv/episode/ep008-will-rollins</loc>
    <lastmod>2026-07-14</lastmod>
    <video:video>
      <video:thumbnail_loc>https://nickburns.tv/media/og/ep008-will-rollins.jpg?v=2026-09-26</video:thumbnail_loc>
      <video:title>How a 42-Year-Old Veteran Lost 40 lbs Without Running</video:title>
      <video:description>Will Rollins is a Marine Corps veteran, a former auto theft detective and a dad of three who spent eight months telling himself he could figure it out on his own. Six months into the program he&apos;s down almost 40 pounds at 42, up at 4:45 every morning and training five days a week after swearing he only had time for three. Will breaks down the price of coaching versus the cost of doing nothing, why the skinny kid from boot camp became a chubby dad, and why &quot;big boned&quot; is a myth. Then it stops being a fitness episode: the Silver Star he was angry about for years, the culvert Nick called all clear, and what veterans are handed when they come home. Will&apos;s company, Right Wing Precision, runs long-range shooting courses at the Ox Ranch in Uvalde and sponsors a veteran on every course.</video:description>
      <video:player_loc>https://www.youtube.com/embed/znIjJY-yEY0</video:player_loc>
      <video:duration>2340</video:duration>
      <video:publication_date>2026-07-14T06:37:10-07:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Weight Loss</video:tag>
      <video:tag>Mindset &amp; Discipline</video:tag>
    </video:video>
  </url>
  <url>
    <loc>https://nickburns.tv/episode/ep007-in-shape-after-40</loc>
    <lastmod>2026-06-30</lastmod>
    <video:video>
      <video:thumbnail_loc>https://nickburns.tv/media/og/ep007-in-shape-after-40.jpg?v=2026-09-26</video:thumbnail_loc>
      <video:title>What Energy Executives Get Wrong About Staying In Shape After 40</video:title>
      <video:description>Nick met his wife in a gym, and now their four kids are watching every move. When they ask for shell noodles and then look up and say &quot;Dad, where&apos;s the protein?&quot;, that isn&apos;t luck. It&apos;s a system. Nick gets into why fitness has to become a household habit, how he got to 270 pounds on Oreos and milk, why he can&apos;t train the way he did five years ago, and why doing less, and walking more, is giving him more. Then the honest part: the family cost of the energy industry, the hollow years as a traveling consultant, and the myth that you&apos;re too old. Age has far less to do with it than you think. Habits do the rest.</video:description>
      <video:player_loc>https://www.youtube.com/embed/U8W1Knj6k4o</video:player_loc>
      <video:duration>1203</video:duration>
      <video:publication_date>2026-06-30T07:22:11-07:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Energy Executives</video:tag>
      <video:tag>Training</video:tag>
      <video:tag>Systems</video:tag>
      <video:tag>Nick&apos;s Story</video:tag>
    </video:video>
  </url>
  <url>
    <loc>https://nickburns.tv/episode/ep006-nick-williams</loc>
    <lastmod>2026-06-16</lastmod>
    <video:video>
      <video:thumbnail_loc>https://nickburns.tv/media/og/ep006-nick-williams.jpg?v=2026-09-26</video:thumbnail_loc>
      <video:title>What Energy Leaders Get Wrong About Discipline and Motivation</video:title>
      <video:description>Nick Williams is President of Viking Power Technologies, a company of almost 100 people, a former college football player and coach, a faith-driven servant leader and a dad of three boys. He and Nick came in as strangers and found out fast they run the same playbook. Williams breaks down servant leadership, intrinsic versus extrinsic motivation, and why he learned more from watching leaders than from any classroom. Nick admits the part most coaches won&apos;t: he talks himself out of the gym too. The fix is never more motivation. It&apos;s systems, triggers and small habits. Plus the CEO who traded his beer-and-remote routine for running shoes, why three 45-minute sessions are enough when the food is right, and what changes when you decide it isn&apos;t about you.</video:description>
      <video:player_loc>https://www.youtube.com/embed/QtAg_DOATpg</video:player_loc>
      <video:duration>2666</video:duration>
      <video:publication_date>2026-06-16T12:16:51-07:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Mindset &amp; Discipline</video:tag>
      <video:tag>Systems</video:tag>
      <video:tag>Energy Executives</video:tag>
    </video:video>
  </url>
  <url>
    <loc>https://nickburns.tv/episode/ep005-eat-4000-calories</loc>
    <lastmod>2026-06-02</lastmod>
    <video:video>
      <video:thumbnail_loc>https://nickburns.tv/media/og/ep005-eat-4000-calories.jpg?v=2026-09-26</video:thumbnail_loc>
      <video:title>How I Eat 4,000 Calories a Day at 10% Body Fat</video:title>
      <video:description>For seven years Nick trained five days a week, did cardio almost daily and sometimes ate as little as 1,200 calories. The scale never moved. Starve a body that is working that hard and it doesn&apos;t shrink. It panics. In this solo episode Nick walks through the nutrition system he uses with energy-industry leaders: reverse dieting over a multi-year cycle, the thermic effect of food, why carbs are not the enemy, and how to eat for the life you actually live, whether that&apos;s a desk, a two-weeks-on rotation or the vendor-dinner circuit. He also has the conversation most coaches avoid with VPs and CEOs: what every twelve ounces of alcohol really costs, why drinking became part of the industry&apos;s identity, and how he quit smoking the small-steps way.</video:description>
      <video:player_loc>https://www.youtube.com/embed/Y2ONu2AYd8s</video:player_loc>
      <video:duration>1850</video:duration>
      <video:publication_date>2026-06-02T06:00:36-07:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Nutrition</video:tag>
      <video:tag>Energy Executives</video:tag>
      <video:tag>Systems</video:tag>
    </video:video>
  </url>
  <url>
    <loc>https://nickburns.tv/episode/ep004-andrew-keck</loc>
    <lastmod>2026-05-26</lastmod>
    <video:video>
      <video:thumbnail_loc>https://nickburns.tv/media/og/ep004-andrew-keck.jpg?v=2026-09-26</video:thumbnail_loc>
      <video:title>How an Energy Exec Lost 24 lbs in 3 Months Eating MORE Food</video:title>
      <video:description>Andrew Keck had the career handled. Mid-40s, a leader in the energy industry, at F45 nearly every day. He still couldn&apos;t move the scale. Then he fixed the one thing he had ignored for years: his food. Andrew breaks down how he dropped 24 pounds in three months while eating more than he ever had, why the office and not the weekend is where most professionals&apos; diets fall apart, and the moment he ran the math: he&apos;ll be 60 when his youngest finishes high school. Along the way: the 14-egg first morning, the 3 PM wall that disappeared, the cousin who asked what he was taking, a closet of clothes that no longer fit, a trip to Mexico that came back half a pound lighter, and the day Nick&apos;s own daughter asked him to put his phone down.</video:description>
      <video:player_loc>https://www.youtube.com/embed/F3e8MzVLPe4</video:player_loc>
      <video:duration>2604</video:duration>
      <video:publication_date>2026-05-26T06:00:35-07:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Weight Loss</video:tag>
      <video:tag>Nutrition</video:tag>
      <video:tag>Energy Executives</video:tag>
    </video:video>
  </url>
  <url>
    <loc>https://nickburns.tv/episode/ep003-jp-warren</loc>
    <lastmod>2026-05-19</lastmod>
    <video:video>
      <video:thumbnail_loc>https://nickburns.tv/media/og/ep003-jp-warren.jpg?v=2026-09-26</video:thumbnail_loc>
      <video:title>Why Energy Executives &amp; CEOs Still Struggle with Imposter Syndrome and How To Combat It</video:title>
      <video:description>JP Warren has spent 21 years in oil and gas, from sorting mail at Noble Drilling to working offshore to building Crew Club. He sits at tables with ten CEOs and says eight of them struggle with imposter syndrome. Including him. JP opens up about the COVID stretch of 11am vodka sodas and self-sabotage, and the two friends who pulled him onto a jiu-jitsu mat. Nick shares his own turning point: a DUI at Fort Bragg and the first sergeant who saw his potential anyway, and who is now one of Nick&apos;s PetroFit clients. They also get into why motivation runs out and only systems hold, how body language does 55 percent of your selling before you speak, faith for high performers, and the empty-nest math nobody warns you about.</video:description>
      <video:player_loc>https://www.youtube.com/embed/0wIA2Pfo4MA</video:player_loc>
      <video:duration>2775</video:duration>
      <video:publication_date>2026-05-19T06:00:06-07:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Mindset &amp; Discipline</video:tag>
      <video:tag>Energy Executives</video:tag>
      <video:tag>Systems</video:tag>
    </video:video>
  </url>
  <url>
    <loc>https://nickburns.tv/episode/ep002-massiel-diaz</loc>
    <lastmod>2026-05-12</lastmod>
    <video:video>
      <video:thumbnail_loc>https://nickburns.tv/media/og/ep002-massiel-diaz.jpg?v=2026-09-26</video:thumbnail_loc>
      <video:title>What Energy Executives Get Wrong About Their Bodies</video:title>
      <video:description>Massiel Diaz spent more than a decade under-eating and over-training, chasing the stick-thin look of the Paris Hilton era and comparing herself to physiques that, she later learned, were built on performance-enhancing drugs. In this crossover episode, recorded with Massiel&apos;s own show, she and Nick unpack why diets fail without accountability, why women should lift instead of living on cardio, and how protein and carb cycling fuel performance. Nick gets candid about coming off testosterone, the truth behind influencer physiques, how fitness shows up in sales calls and promotions, and why he left a $150K job at Chevron to build PetroFit.</video:description>
      <video:player_loc>https://www.youtube.com/embed/PocQ2YCThxo</video:player_loc>
      <video:duration>3840</video:duration>
      <video:publication_date>2026-05-12T06:00:05-07:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Energy Executives</video:tag>
      <video:tag>Nutrition</video:tag>
      <video:tag>Training</video:tag>
    </video:video>
  </url>
  <url>
    <loc>https://nickburns.tv/episode/ep001-nick-burns-story</loc>
    <lastmod>2026-05-04</lastmod>
    <video:video>
      <video:thumbnail_loc>https://nickburns.tv/media/og/ep001-nick-burns-story.jpg?v=2026-09-26</video:thumbnail_loc>
      <video:title>The Nick Burns Story: Systems, Discipline &amp; Building PetroFit</video:title>
      <video:description>Nick Burns grew up as the fat kid, 270 pounds before the military. He failed the Army PT test three times, then went on to six years of active duty, two combat tours and Soldier of the Year for the state of Texas. In the first episode of the show, Nick tells the whole story: finding his faith, meeting his wife in a gym, quitting smoking, gaining the weight back as a traveling Deloitte consultant, a data science job with Chevron in Midland, and walking away from a $120K salary to go all in on PetroFit. He also lays out what the show is for: systems over quick fixes, nutrition as 90 percent of the game, and habits that last 20 to 30 years for the people who run the energy industry.</video:description>
      <video:player_loc>https://www.youtube.com/embed/vfhsOyKhd3g</video:player_loc>
      <video:duration>2529</video:duration>
      <video:publication_date>2026-05-04T06:01:37-07:00</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
      <video:tag>Nick&apos;s Story</video:tag>
      <video:tag>Weight Loss</video:tag>
      <video:tag>Mindset &amp; Discipline</video:tag>
      <video:tag>Systems</video:tag>
    </video:video>
  </url>
</urlset>
